Thursday, December 01, 2016 Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming super shoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuable customers at the exact moment […]
Google drops the Content Keywords feature from Google Search Console
It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it. Google has just removed another feature from the Google Search Console: the content keywords report, one of the earliest features found in the Google Search Console when it was first built. Google said […]
10 SEO Quick Wins to Drive Rapid Rankings Improvement
Search engine optimization is a long-game strategy. Follow the best practices, and you’ll watch your site gradually improve in rank. That said, there are some things you can do to help you leap forward in the process – like these 10 SEO quick wins. 1. Optimize your structured data Use rich […]
5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click […]
Google AMP reporting in Search Console Analytics report gets more granular
Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results. Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages […]
Thirteen things marketers want to know about expanded text ads, direct from Google
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one […]
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend. Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s […]
Google launches new AMP testing tool
Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview. Google has launched a new testing tool for AMP (accelerated mobile pages). The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on your mobile […]
WordPress.com adds “advanced” SEO tools, and it’ll make you smile
Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that. You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too. […]
Effective Ways to Improve Site Quality and Rankings
Most Effective Ways to Improve Site Quality and Rankings Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that […]