Most Effective Ways to Improve Site Quality and Rankings Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that […]

There are two options for advertisers looking to implement device-specific ad copy and associated tests. The option you select is dependent on your campaign structure and your management process preferences. Ad customizers for specific devices Ad customizers are a feature provided by AdWords that allow you to dynamically insert ad […]

Google announces slew of search ads and Analytics updates at SMX East   New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and […]