We are a team that follow innovative lead generation techniques with regards to online marketing. Targeted lead generation techniques that indicate insightful business metrics, missed opportunities and overhead costs.
AB testing/ Split testing in simple words method of comparing two versions of the webpage or the app to determine which one performs better and pick the right one. We extensively use A/B testing/ Split testing on our marketing campaigns.
We run web/app usability tests indicating key business metrics and usability insights. Our reports will give a business insight on a user’s behaviour and intricacies involved in better user accessibility.