It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.   Google has just removed another feature from the Google Search Console: the content keywords report, one of the earliest features found in the Google Search Console when it was first built. […]

    Search engine optimization is a long-game strategy. Follow the best practices, and you’ll watch your site gradually improve in rank. That said, there are some things you can do to help you leap forward in the process – like these 10 SEO quick wins. 1. Optimize your structured […]

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click […]

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results.   Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP […]

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.   Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact […]