Since COVID-19 has set foot across the globe, many businesses and industries of various sectors have seen a change in the response & behaviour of users. Many Market Research companies have performed in-depth studies to understand this behavioural trend to stabilise the uncertain market conditions, where many brands have seen a drop in sales. They have performed comprehensive research to study and analyse the effect of COVID-19 on search behaviour, specifically within various Dubai-based websites and businesses. (Please note that the data in the infographic might differ for various businesses depending upon other factors). A huge majority of marketers say SEO will be considered the most important marketing tactic during the pandemic and perhaps the most economical and effective way to hit leads and sales numbers. The uncertainty during these times, demands that you understand the truth about what your customers need and emphasise on the value your brand can deliver to them. Creating useful website information, and investing in content marketing, SEO and social media, is very critical, especially in more engaging formats like videos, chats and livestreaming.
So, where do you stand today? Audit your website and find out now!