There are two options for advertisers looking to implement device-specific ad copy and associated tests. The option you select is dependent on your campaign structure and your management process preferences. Ad customizers for specific devices Ad customizers are a feature provided by AdWords that allow you to dynamically insert ad […]
Google announces cut down of search advertisements and analytics updates at SMX East
Google announces slew of search ads and Analytics updates at SMX East New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and […]
Free and Simple SEO Tools to Instantly Enhance Digital Marketing
10 Simple and Free SEO Tools to Instantly Improve Your Digital Marketing 24 Free and Easy SEO Tools 1. Google PageSpeed Insights Check the speed and usability of your site on multiple devices Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, […]
Link Bombs – What Is a Google Bomb?
Definition: A Google bomb occurs when a group of people conspire to artificially elevate a website in Google’s web search results ranking by linking a particular word or phrase to the website. Google moved to curb Google bombs by tweaking their formula for ranking pages by relevancy. The changes limited the […]