Search engine optimization is a long-game strategy. Follow the best practices, and you’ll watch your site gradually improve in rank. That said, there are some things you can do to help you leap forward in the process – like these 10 SEO quick wins. 1. Optimize your structured data Use rich […]

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click […]

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results. Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages […]

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one […]

    Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.   Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s […]

Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview.   Google has launched a new testing tool for AMP (accelerated mobile pages). The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on your mobile […]

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that. You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too. […]

Most Effective Ways to Improve Site Quality and Rankings Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that […]

There are two options for advertisers looking to implement device-specific ad copy and associated tests. The option you select is dependent on your campaign structure and your management process preferences. Ad customizers for specific devices Ad customizers are a feature provided by AdWords that allow you to dynamically insert ad […]

Google announces slew of search ads and Analytics updates at SMX East   New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and […]