Google announces slew of search ads and Analytics updates at SMX East   New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and […]

What is Google Callout extension You can add callouts when you create your campaign by editing your descriptive text, and see how ads that contain callouts perform in the Ad extensions tab. Note that Callouts appear in ads only at the top and bottom of Google search results. Keep in mind that your ads won’t […]