Why would an advertiser use Google Search Network Advertising? Running advertisements on the search network is one of the most common and oldest forms of online advertising. The Google Search network is a vast network of search-related websites where your ads can appear. While advertising on a Google search network, […]

Google announces slew of search ads and Analytics updates at SMX East   New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and […]